The 10-Year Promise
Most jeans are designed to last 1-2 years. Ours are engineered for 3,650+ wears. But engineering needs partnership. Here’s how to become the perfect partner to your ONESO jeans.
The First 90 Days: Setting the Foundation
Week 1-2: The Natural Mold
Don’t wash them. Let the fabric learn your body first. Natural oils and movement begin the custom shaping process that makes them uniquely yours.
Month 1: Spot Cleaning Mastery
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Coffee spill? Cold water + light dab immediately
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Mud splatter? Let dry completely, then brush off
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Food stain? Diluted white vinegar on a soft cloth
Month 3: The First Wash Ritual
Turn inside out → Cold water only → Mild detergent → No spin cycle → Air dry flat
"My oldest pair of ONESO just turned 5. They've been through two continents, one proposal, and countless adventures. With proper care, they're just getting started." — Marcus, photographer
The Science Behind Our Care Rules
Why Cold Water?
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Hot water opens fibers → color loss + shrinkage
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Cold water preserves dye molecules + fiber integrity
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Energy bonus: 75% less electricity per wash
Why Air Dry?
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Dryers cause 80% of denim deterioration
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Tumbling breaks fibers at microscopic level
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Heat sets stains permanently
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Pro tip: Hang in shade to prevent sun fading
Why Inside Out?
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Protects outer surface from friction damage
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Preserves special finishes and distressing details
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Reduces fading in high-contact areas
Seasonal Care Calendar
Spring Refresh 🌸
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Deep clean after winter storage
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Check for needed repairs
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Light steam to revive shape
Summer Care ☀️
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More frequent washing (heat = sweat)
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Sun-dry in morning/evening only
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Salt water? Rinse immediately with fresh water
Fall Preparation 🍂
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Waterproofing treatment (optional)
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Reinforce high-stress areas
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Rotate with newer pairs to extend life
Winter Wisdom ❄️
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Spot clean snow/salt stains daily
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Air out after each wear (reduces washing needs)
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Store away from direct heat sources
The Repair Philosophy: Love the Journey
When to Repair (Not Replace)
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Fraying hems: Signature wear pattern → Keep it
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Knee thinning: Natural character → Reinforce from inside
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Button loose: 5-minute fix → Decades more wear
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Seam separation: Common stress point → Professional repair recommended
Our Repair Services
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Complimentary hemming within first year
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Reinforcement patches for high-wear areas
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Hardware replacement for lifetime
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Professional restoration for vintage pairs
Storage Secrets for Seasonal Rotation
Short-Term (1-4 weeks)
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Wooden hangers or folded flat
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Away from direct sunlight
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Well-ventilated space
Long-Term (Seasonal)
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Clean thoroughly before storing
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Fold (don't hang) to prevent stretching
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Natural fiber storage bags
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Cedar blocks instead of mothballs
Never Do These:
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Plastic bags (traps moisture)
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Wire hangers (creates shoulder points)
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Under-bed storage (dust + poor air circulation)
The 10-Year Timeline
Year 1: Perfect fit, pristine color
Year 2: Personalized fades begin
Year 3: Butter-soft hand feel achieved
Year 4: Character marks tell your story
Year 5: Heirloom quality evident
Year 6-7: Investment paying dividends
Year 8-9: Vintage status achieved
Year 10: Legacy piece secured
Special Situations Solved
Travel Care Kit
Pack in your carry-on:
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Travel-sized stain remover
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Mini sewing kit
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Wrinkle-release spray
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Small lint roller
Emergency Stain Guide
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Red wine: Salt immediately, then cold water
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Oil: Cornstarch absorb, then dish soap
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Ink: Rubbing alcohol dab (test inside first)
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Blood: Hydrogen peroxide + cold water
Odor Management
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Freeze overnight kills bacteria
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Vodka spray (yes, really) neutralizes smells
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Sunlight + fresh air = nature's deodorizer
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Never use heavy perfumes or sprays
The Sustainability Math
Proper care = Less consumption
With traditional care:
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5 pairs over 10 years
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250 washes × 40L water = 10,000L water
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25kg textile waste
With ONESO care:
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2 pairs over 10 years
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100 washes × 20L water = 2,000L water
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2kg textile waste (repaired, not replaced)
Your Denim's Second Life
When they've truly lived their full life:
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Repurpose: Shorts, bags, quilts, art
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Recycle: Through our closed-loop program
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Return: For responsible material recovery
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Never: Send to landfill
The Care Mindset Shift
Caring for your ONESO isn't maintenance—it's curation. Each wash, each repair, each careful fold is an investment in a garment that becomes more valuable with time.
Your jeans should tell a story. With proper care, that story lasts for chapters, not just paragraphs.
Become a Care Expert:
👉 Download our Complete Care Guide
👉 Book a Virtual Repair Consultation
👉 Join our 10-Year Denim Challenge
#DenimCare #SustainableStyle #ONESOLegacy
What's the oldest item in your closet and how have you cared for it? Share your longevity secrets! 👇
